Jameson Club at Clark Avenue

The Jameson Club at Clark Avenue is a hospitality space inside Enterprise Center, home of the St. Louis Blues. The room carried the Jameson name, but it did not yet feel like Jameson. It read as a bar that happened to pour the product rather than a space the brand had shaped.

My contribution was the John Jameson & Son wall wrap. The wider space was a co-design effort with other designers, each of us working the same brief: bring the Jameson heritage story into a real, heavily trafficked venue and keep every surface aligned to the same brand direction.

The wall wrap uses the brand's archival marks, typography and copper-and-green palette at a scale the room could carry. Composition was planned around sightlines, fixtures and the way guests actually move through the space, so the graphics feel built into the architecture rather than applied on top of it.

The harder part of a co-design project is not the piece you own. It is making sure your piece reads as part of one space rather than a separate idea sharing a wall. Colour, mark usage and scale were matched to the surrounding work so a guest walking in sees a single, coherent room, not a set of individual designs.