Billy G’s Kirkwood

Billy G’s Kirkwood and Collaboration Tees partnered on a Shop & Sip event benefiting medical mission trips around the world, with support from Quest Beverage. The creative needed to connect multiple organizations, communicate the fundraising purpose and make the event feel social, effortless and worth adding to the calendar.

We developed a flexible campaign look that could hold sponsor information and essential event details without losing energy. The concept was designed to feel equally at home inside the restaurant and in a social feed, creating one recognizable experience across every point of promotion.

Posters and table tents reached guests already spending time at Billy G’s, while social graphics extended the invitation beyond the restaurant. Each format used the same visual hierarchy so the event name, date, purpose and participation details remained clear at a glance.

The final toolkit made promotion easy for every partner: coordinated enough to feel professional, flexible enough to share across different channels and lively enough to match a Shop & Sip atmosphere. By keeping the cause visible within an inviting event identity, the campaign helped turn an ordinary outing into a simple opportunity to support something meaningful.