ABSOLUT Vodka Cocktail Cart Wrap

For this project, an existing cocktail cart at Kansas City’s Sprint Center became a high-visibility brand experience for ABSOLUT Vodka. The design featured Citron, Mandrin, Grapefruit and Original flavors and needed to attract attention in a fast-moving concourse while respecting both ABSOLUT’s visual standards and the physical realities of the cart.

The creative process began with the structure itself. Each panel, opening, fixture and sightline influenced the composition, ensuring the graphics would feel intentionally built for the cart rather than simply placed on it. Flavor cues and product recognition were balanced with a strong overall brand read from multiple directions.

Large-scale graphics, confident contrast and simplified messaging help the installation register as guests move through the venue. Coordinated main-concourse signage extends the same visual story beyond the cart, creating a more complete presence within the arena.

The work included independent concept development, presentations to ABSOLUT brand managers and the Sprint Center marketing department, revision through approval and coordination with a Kansas City print partner for production and installation. Careful file preparation and real-world placement decisions helped the finished graphics sit naturally on the structure. The result is a functional service point transformed into an inviting, unmistakably ABSOLUT experience.